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Press
Room News articles about MultiChannel Ventures
and our various portfolio companies.
TV for the real estate mind
03/12/2007
By
Laura Brost,
Orlando Sentinel
ORLANDO
The Real Estate Channel has smacked a closed sign on a television programming licensing deal it just signed with Summerhill Television.
The Real Estate Channel is a web-based video on-demand broadcast network that provides traditional real estate TV programming as well as professionally produced paid programming able to be accessed from any internet provider worldwide.
A portfolio company of MultiChannel Ventures, which is based in Universal Studios, Orlando, The Real Estate Channel will now have the rights to broadcast on-demand over 450 episodes, from five major cable TV series, which somehow relate to real estate. The content in the episodes will be broken into 5-6 minute segments that can be viewed and searched for on the web site.
"This strategic television video licensing agreement with Summerhill Television represents a major milestone for our soon-to-be deployed Internet television network," said Michael Gerrity, chairman of MultiChannel Ventures. "This transaction further provides us with a huge anchor offering of quality video content for our online real estate audiences from the very first day of network launch."
Real Estate deal for Summerhill
03/08/2007
Playback
ORLANDO
Toronto-based producer/distributor Summerhill Television has signed a major deal with the Real Estate Channel closing a multi-year pact that will air some 450 episodes of programs including Antique Hunter and Home Style on the soon-to-launch VOD channel.
The Real Estate channel is owned by Orlando, FL-based MultiChannel Ventures and is set to launch on April 1.
Summerhill's various programs will be cut into short segments, roughly five minutes, and presented as some 1,200 searchable webisodes. It is one of several mobile deals closed recently by Summerhill.
Real Estate IPTV Network Combines Video Advertising With TV
02/28/2007
By Ken Liebeskind,
Shoot Online
ORLANDO
Real Estate Channel, an IPTV network that will offer categorized video advertising and cable TV style programming, will debut April 1. The channel was started by Mike Gerrity, a real estate veteran, and will be produced by ROO, a leading online video broadcaster.
Realestatechannel.com will feature long form video ads in categories ranging from condo projects to timeshares that will be searchable geographically. "We can telescope it down to country and city or laser target it to zip code," Gerrity said. Advertisers will play the videos they have prepared for their properties and will buy the advertising on a pay-per-click basis. "They sign six-month broadcasting contracts and can set an upper boundary on maximum views," Gerrity said. For instance, if an advertiser wants to spend $10,000 a month, the video will stop running after that amount has been reached. "It's like the Google AdSense model," Gerrity said.
The page will also include links to real estate-related cable TV shows. A licensing deal is about to be signed with a major production house that Gerrity declined to name. But he said he will show 1,100 TV show segments, traditional :22 minute shows that will be broken down into seven minute segments, which are ideal for Internet viewing. "We can insert :15 or :30 pre-rolls in front of the segments," Gerrity said. The ads can be targeted to individual viewers. "We have the ability based on show genre and the geographic footprint of the IP address of the viewer," he said. The pre-rolls will be accompanied by banner ads that will continue to run while the video is watched.
The shows will focus on real estate and related topics, including gardening, designing and decorating.
The ads for the TV segments will be sold on a CPM basis, with prices ranging from $25 to $100, Gerrity said. "With run of network, the price will be low because it's untargeted, but to target to a zip code it's higher. It's like a cable ad sales model. We're in competition with local cable TV for ad dollars."
The channel thus provides two types of ad opportunities -- long form video ads that run on a pay-per-click basis and pre-rolls sold on a CPM basis for the TV segments.
It's an interesting model for an exciting venture. "The idea goes back to 1998," Gerrity said. "I wanted to launch a traditional cable TV network, but without a major parent media company, it's very difficult. The Internet is the way to do it, but I had to wait until broadband access accelerated and video viewing was available in most homes. Also, most action in real estate is on the Web 74 percent of homes that were purchased last year were first found on the Web, according to the National Association of Realtors."
The channel will appeal to anyone looking to buy a home or a second vacation home, he said.
Robert Petty, chairman/CEO of ROO, said the company has created the site and will serve ads ranging from short pre-rolls to long form videos. "We link them through the video player we built for the area," he said.
REAL ESTATE CHANNEL Selects ROO to Power Global Video-On-Demand IPTV Network
02/13/2007
CNNMoney.com
NEW YORK
PRNewswire-FirstCall
Internet broadcast specialist ROO and the REAL ESTATE CHANNEL(TM) have partnered to launch a video-on-demand broadband network that offers all builders, developers and agents a more-effective, highly targeted and less-expensive alternative to traditional TV, radio and print advertising. The network, powered by ROO, provides these real estate companies an IPTV channel through which they can acquire new customers for real estate projects, communities and products, as well as build awareness of service offerings.
Using the ROO platform, the REAL ESTATE CHANNEL, once the service is launched April 1st, will offer its viewing audience professionally produced business-generated sales, promotional, educational, direct response or company profile video content to any Internet-enabled device anywhere in the world on demand at any time.
The video broadcasting services are built on a success-based advertising price structure so REAL ESTATE CHANNEL customers pay only when someone has searched the video libraries for a product or service by category or geographic relevance and actually watched the advertiser's video. "ROO specializes in customizing Internet video strategies to the specific needs of our customers," said Robert Petty, chairman and CEO of ROO. "Because all users of the REAL ESTATE CHANNEL pre-qualify themselves by selecting real estate categories and geographic districts, advertisers are assured their videos are reaching an extremely targeted audience. For advertisers, it's pure value." For REAL ESTATE CHANNEL operators, ROO offers a video solution designed to grow their business, increase site use and build loyalty among real estate companies. Because the ROO platform is easily and rapidly deployed, operators can begin reaping benefits immediately.
"Think of us as the business-grade "YouTube" of real estate," said Michael Gerrity, CEO of REAL ESTATE CHANNEL. "With ROO, we will be able to showcase and profile various real estate communities' projects and services on demand, from all across the U.S., to both local and global real estate audiences. This IS the future of TV success based broadcasting!"
BUSINESS COMMENTARY: Burnham may create halo effect for venture funding
08/28/2006
By Susan Strother Clarke, Orlando Sentinel
Some musings on last week's deal of the (still-young) century -- Orlando's snagging the Burnham Institute . . .
It's common knowledge how woefully underfinanced Florida is when it comes to venture capital and angel investing.
Burnham may change that.
Venture funding is the stuff that gets young companies going. With the Scripps Research Institute in Palm Beach County, and now Burnham going to Lake Nona, there's every reason to think that the state's share of biotech venture money will increase.
Michael Gerrity, a local entrepreneur and veteran of the venture-funding game, foresees a halo effect from Burnham that will attract investors.
What's more, Tavistock Group, Lake Nona's parent company, has made its own investments of $250 million in life-science companies over the years. Owner Joe Lewis has said he hopes one day to be putting dollars into Central Florida companies.
Certainly anything would be an improvement.
In the latest PriceWaterhouseCoopers venture survey, biotech was the second-largest area of funding nationally, accounting for nearly one-fifth of all investments, or $1.2 billion.
But the Southeast received less than 1 percent of that money. And Florida didn't get a nickel. . . .
The day of the Burnham announcement was a long one for all involved. It included two news conferences and plane flights back and forth between Tallahassee to Orlando.
Given that, I think the community should forgive Burnham chief John Reed for flubbing the name of Ray Gilley who, when Reed was thanking everyone, became Ray Gillis.
Gilley, of course, was a not-insignificant player in the deal, what with being the chief of the Metro Orlando Economic Development Commission. . . .
Are you buttoned up? If you were at Wednesday's big event, you know what I mean.
Tavistock had hundreds of "Orlando welcomes The Burnham" buttons made for the announcement.
The buttons first appeared earlier this summer when Burnham officials visited the area -- and Orlando was just hopeful. They reappeared when the deal actually got done.
Not sure what to tell you if you don't have one -- but maybe keep an eye on eBay?
LIGHTS, CAMERA, BP CHECK? Cape Canaveral radiologist Doug Gordon will start work on his movie, RoboDoc, in October in Orlando.
The small comedy -- well below the $5 million range -- is about an android doctor and an evil malpractice attorney.
Gordon's not saying, but word is that Alan Thicke, formerly of Growing Pains, and David Faustino from Married with Children will have roles. Gordon and partner Don Tynes own Gordon-Tynes Productions. How did he go from reading X-rays to comedy? Gordon says he's always written humor, dating back to high school.
BOTTOM LINE. You know that IKEA got the nod from the Orlando City Council recently to build a new store near Mall at Millenia. It opens next year. But here's something you may not realize: Although there's never been an IKEA here -- or even one close -- the company claims to have 30,000 customers in Orlando, based on the locations of its online shoppers and from people who have visited other stores. . . . Speaking of shopping, analyst Britt Beemer tells me we are in the summer doldrums. Beemer says no product, from fashion to electronics, is exciting consumers, and it hasn't helped that gas prices have generally depressed spending. Last week Chico's lowered its earnings forecast and even mighty Wal-Mart has seen slower sales growth. Upshot: We may be looking at a crummy Christmas season.
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